How Games Are Driving a Mobile Graphics Revolution
4:19 AM
Posted by Shyamin Ayesh
Since Apple opened its App Store in 2008, catering to the needs of gamers has been increasingly important for mobile-device makers. While the iPhone was not designed primarily for games, they soon dominated the best-selling app charts, a pattern that was duplicated on Android devices and looks set to repeat with Windows phones. Qualcomm, a major manufacturer of chipsets for mobile devices, estimates that 60 percent of smart-phone users regularly play games on the devices.
Consequently, chip makers have been competing to provide mobile-device manufacturers with better and better graphics capabilities by means of dedicated processors that are now among the devices' most complex and powerful subsystems. Painting hundreds of thousands of pixels at a time, these graphics processors don't just display two-dimensional icons, pictures, and video but can render the complex 3-D environments of many modern video games—calculating, for example, how a sunbeam will reflect off a tattered flag as it flutters in a breeze.
Qualcomm spent $65 million in 2009 to buy the handset graphics operations of Advanced Micro Devices, which were originally part of ATI Technologies, an early leader in graphics processors for personal computers. ARM, which designs the general-purpose processor cores that power most of the world's smart phones, has been placing increasing emphasis on its Mali family of graphics processors, the first versions of which were announced in 2007. The overarching importance of graphics has even allowed Nvidia, which created the first commercial graphics processing unit in 1999 for the personal-computer games market, to enter the market with an eight-core graphics processor and a dual-core general-purpose processor bundled on the same chip. "The catalyst was Apple's iPhone," says Matt Wuebbling, director of product marketing for Nvidia. "It showcased a mobile device that is purely display based." That is, it relies on a graphical interface for all interactions with the user.
One of the biggest challenges companies like Qualcomm and Nvidia faced as they developed graphics processors for mobile devices was to provide advanced processing without draining a battery within 20 minutes. While graphics cards for personal computers often required beefed-up power supplies and cooling fans, Qualcomm calculates that its latest chips render a scene nearly as complex as those found in desktop computer games but use less than 1 percent as much energy as a desktop graphics processor.
Indeed, as mobile graphics power increases, growing numbers of users are likely to play some of their favorite mobile games on their big-screen TVs, by hooking up the handsets through a cable. In terms of the graphic capabilities available, says Wuebbling, "on the mobile side, for gaming, we're where PCs were 10 years ago."
Source - http://www.technologyreview.com/business/39038/?p1=BI
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
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